verified purchase根據 Amazon 的原文了解,近期 Amazon 推出一個新的機器機制,發現了在以往 Amazon 允許賣家提供折扣或免費產品給 Amazon 消費者以交換一則公正產品評論的規章之下,大多交換來的評論星等還是偏高,這樣則違背了當初 Amazon 希望帶給所有消費者更中立的購買決策。除了取消掉此一機制之外,Verified Purchase 的標誌出現在以高額折扣或全免費的折扣碼交換來的評論,將會更加嚴謹。以 DRS 服務過的產品中,已經有 Verified Purchase 標誌被取消的例子,所以這邊預測 Amazon 下一步將可能取消以往用此方式交換評論的 Verified Purchase 顯示。另外,就目前所知,此新政策只在美國公布,但相信再不就之後,加拿大與歐洲的 Amazon 應該也會開始實行此機制了。


若需要使用到 Amazon 評論者的服務,則只能通過 Amazon 提供的 Vine Program,但就 DRS 所知,目前此服務只有提供給 Amazon Vendor 使用。DRS 會再進一步與 Amazon 確認,有更多詳細更新訊息,將會不定時的發佈。



關於 Amazon 發布消息的全文,請參考以下或此網站


Update on Customer Reviews

October 3, 2016

Customer reviews are one of the most valuable tools we offer customers for making informed purchase decisions, and we work hard to make sure they are doing their job. In just the past year, we’ve improved review ratings by introducing a machine learned algorithm that gives more weight to newer, more helpful reviews; applying stricter criteria to qualify for the Amazon verified purchase badge; and suspending, banning or suing thousands of individuals for attempting to manipulate reviews.

Our community guidelines have always prohibited compensation for reviews, with an exception – reviewers could post a review in exchange for a free or discounted product as long as they disclosed that fact. These so-called ‘incentivized reviews’ make up only a tiny fraction of the tens of millions of reviews on Amazon, and when done carefully, they can be helpful to customers by providing a foundation of reviews for new or less well-known products.

Today, we updated the community guidelines to prohibit incentivized reviews unless they are facilitated through the Amazon Vine program. We launched Vine several years ago to carefully facilitate these kinds of reviews and have been happy with feedback from customers and vendors. Here’s how Vine works: Amazon – not the vendor or seller – identifies and invites trusted and helpful reviewers on Amazon to post opinions about new and pre-release products; we do not incentivize positive star ratings, attempt to influence the content of reviews, or even require a review to be written; and we limit the total number of Vine reviews that we display for each product. Vine has important controls in place and has proven to be especially valuable for getting early reviews on new products that have not yet been able to generate enough sales to have significant numbers of organic reviews. We also have ideas for how to continue to make Vine an even more useful program going forward. Details on that as we have them.
The above changes will apply to product categories other than books. We will continue to allow the age-old practice of providing advance review copies of books.

Thank you.

– Chee Chew, VP, Customer Experience